Tanita Sandhu

ADVISOR AND CMO
RADIUS

Tanita is co-founder and CMO for Radius.

Currently based in Bali, Indonesia, and originally from California, Tanita is a global business and brand professional with senior roles spanning across Asia, Europe, The Middle East and the US.
Her most recent roles include the rebranding of the Majid Al Futtaim group and sub brands across the Middle East and North African markets, spanning 13 countries. The company is the leading shopping, retail and leisure destination with revenues of over USD 10 billion and employs 27,000 employees.

Prior to this, Tanita was executive director of client and strategy with The Brand Union/WPP, a leading brand and communications design agency with clients including Dubai Mall, Mubadala, Emaar, The Saudi Monetary Authority, to name a few.

Her experience also includes working with start-up companies in the mobile payment space. She was the brand and marketing consultant for Way Systems, the world’s first pocket size point of sale solution for mobile merchants, (acquired by VeriFone). Prior to that, she was VP of Global Marketing for Gemplus (now Gemalto), a digital security company providing software applications , secure personal devices such as smart cards and tokens and is the world’s largest manufacturer of SIM cards.

Tanita has a BA in Communications from Oklahoma State University